The IPL – Indian Premier League, is the best league in world cricket right now. The anticipation amongst the players, fans, and cricket lovers is always high for every season. Not even one season of the Indian Premier League has gone without any action, thrill, or drama.
The IPL has kept the viewers at the edge of their seats in all the matches of this mega T20 event. The idea of the franchise-based cricket tournament came to the mind of Lalit Modi, the Ex-Chairman of the Indian Premier League. This enormous idea came after India won their first and only World T20 title in South Africa. India defeated Pakistan by five runs, and Dhoni and his men were crowned as the inaugural champions of the T20I Cricket. But still, India has won only one T20 world cup despite organizing the best and the first kind of biggest T20 carnival worldwide.
The IPL was the first kind of franchise cricket. It was founded in 2008 with the names of eight popular cities of India. The Indian Premier League will go up to ten teams in 2022, and there will also be mega auctions this year. Ahmedabad Titans and Lucknow Super Giants have been the two new franchise teams from this year.
The IPL is the first tournament where money is involved, and that is why it is called the cash-rich league tournament. The franchises, broadcasters, organizers, sponsors, and the title sponsor spend a vast amount of money on this tournament. It is the most favorite and most-watched league in the last 14 years and the 15th edition to promises to be no different for the cricket-loving fans worldwide.
The IPL has been rising –
The most-watched, followed, read, and debated league in this world is the Indian Premier League. The league tournament has not only given entertainment to the fans and followers of cricket. But it has also taken care of the financial needs of the players whose earnings depend on cricket, and with that, it has given fame to the young stars who are not well known in the International circuit.
The Indian Premier League has also helped the broadcasters and sponsors earn money through advertisements. A businessman like Ambani and Bollywood actors like Preity Zinta and Shahrukh Khan has invested in this league. The Ambanis own the franchise team Mumbai Indians, and Shahrukh Khan owns the team of Kolkata Knight Riders, while Preity Zinta, with four co-owners, owns the Punjab Kings team.
The people and fans are mainly attracted because of the big names of international cricket, and the young guns of India are groomed and trained under them to up worth their skills which will help them represent India one fine day through the IPL window. The uncapped players are allowed to showcase their talents in front of millions of people worldwide.
The IPL is the most fan followed league in the world –
As mentioned before, the Indian Premier League is the first kind of franchise cricket. The IPL has given rise to league cricket tournaments like PSL, CPL, BBL, BPL, SLPL, and The Hundred. Every season of the Indian Premier League is celebrated like a festival in the country. Not a single season has gone just like that without any spectacular viewers. Every season of the IPL has been a huge hit, even when the fans could not enter the stadiums because of the Corona Virus pandemic.
The cricket lovers and fans saw the matches on JIO TV, Airtel TV, HOTSTAR Disney Plus, Live Cricket TV, Ten Sports Live Cricket App, Fan Code, Sony Liv, and many more such apps broadcast the cash-rich league tournament live on the mobile devices. The fans also saw the matches on the Star Sports India Networks, the number one TV channel for all the cricketing action in India. The Star Sports channel is also the official broadcaster for the matches of the Indian Premier League. Through all the mediums, the IPL has got millions of viewership each year till now.
The Social Media is the Influencer of the IPL –
In today’s world, everything, little and big things or news, can be followed on Social Media platforms which have been an essential tool in promoting many activities. Cricket, in general, is the most followed thing on the platforms of Facebook, Instagram, LinkedIn, Twitter, and many other such social media sites. Many cricketers are also active on social media platforms. The players post their training, workouts videos, and many more things on their social media profiles. The cricketers earn through this medium as well. Virat Kohli earns 25 Lakhs per post on Instagram and he has the highest followers on Social Media.
There were many live interviews of the cricketers which went trending on social media during the lockdown days. The IPL also has been hugely benefited by this platform. Social media is the other platform where fans can follow the Indian Premier League. Every franchise has a social media account and they post all the latest news, training session videos, the player’s interaction with the fans, and a lot more on their social media channel. The fans can get all the updates from this platform as well.
The IPL is the most profitable league in the world –
The Indian Premier League is a T20 carnival for the fans, but a lot of money is involved, which helps the BCCI run this event successfully. The broadcasters, organizers, franchises of all the eight teams, sponsors, and the main title sponsor of the event have to pour a lot of money. The invested money is back from the TV Rights, merchandise jerseys, fans who come to watch the game live on the stadiums if allowed, viewership from the live streaming devices on the mobile like Disney Hotstar, and the prize money to the winning franchise team is a bonus.
Despite completing just 14-years as the tournament, the Indian Premier League has been ranked as the most profitable event worldwide. The competition is not on the field amongst the teams and the players. But the IPL has fought a battle against the best and an established league of football which is over fifty years old. IPL has been making a massive profit every year, which has helped this cash-rich league tournament reach a newer height in these 14 years.
